| Example # | Issue | Action | |-----------|-------|--------| | 12 | Cartoon oscilloscope with smile – too casual | | | 31 | Stock photo of a woman pointing at a blurry screen | Replace with genuine lab photography | | 44 | 200+ words of fine-print specifications | Reduce to 3 benefit bullets + call to action | | 58 | Ad copy uses “Keysight” only once at bottom – no brand voice | Rewrite with consistent “we/our” (e.g., “We help you measure what matters”) | | 77 | Competitor comparison table (unverified claims) | Remove – legal risk |
Keysight Technologies, a spin-off from Hewlett-Packard and Agilent, is the premier brand in electronic measurement. Their advertising strategy is unique because it targets a highly technical audience (engineers, scientists) while maintaining the sleek aesthetic of a modern tech giant. 100 Ads Design Examples Keysight
Keysight’s software (PathWave) gets its own ad aesthetic: floating windows and isometric design. | Example # | Issue | Action |