: She won the New Hampshire State Strongwoman show in 2011, which qualified her for America’s Strongest Woman. In that competition, she tied with world-renowned champion Kristin Rhodes in the log overhead clean and press and won the frame deadlift, pulling 550 pounds for 24 reps.

Amber’s journey into the elite fitness world began with a robust athletic background. A veteran of the and a former "Air Force Athlete of the Year," she transitioned into competitive bodybuilding with significant success. Her competitive resume includes:

In conclusion, Amber DeLuca and Amber Steel are two talented female bodybuilders who have been making waves in the fitness industry. Their impressive performances in the Amazon Lift and Carry challenge and other bodybuilding competitions have showcased their exceptional strength and muscular endurance. As the popularity of female muscle bodybuilding continues to grow, it's likely that we'll see more women like Amber DeLuca and Amber Steel inspiring others to take up the sport and pursue their fitness goals.

Amber DeLuca & Amber Steel: Female Muscle Bodybuilding, FBB Amazon Lift-and-Carry Dynamics, and Practical Installation of Training Protocols

As part of the partnership, Amazon also launched a new feature on their platform, "FBB Install" (Female Bodybuilding Install). This feature allowed users to purchase a curated selection of fitness products, specifically designed for women, which would help them achieve their fitness goals. The FBB Install was promoted through a series of videos and social media posts featuring the Ambers, showcasing their impressive physiques and sharing their favorite products.

As their popularity grew, both Ambers caught the attention of Amazon, which was looking to partner with influential women in the fitness industry. The e-commerce giant wanted to create a line of female-focused fitness products, including a range of weights, resistance bands, and protein supplements. They saw an opportunity to not only promote their products but also to inspire women to take control of their health and fitness.