She may not have a filmography of blockbuster movies, but she has a library of viral moments. She may not have a traditional PR team dictating statements, but she has a direct line to 2 million+ followers.
Furthermore, her is likely to expand into production. She has expressed interest in directing short films about "digital fatigue." Given her influence, she might become the first Indian influencer to produce a documentary on the psychology of going viral.
“You have a great product. But your numbers? They’re crying for help.” 📉 Watch full episode on Sony LIV.
Arpa manages multiple platforms to engage with her "fam," a community of supporters she interacts with daily: Instagram (@arpa_roy_fam)