The genre of "investigative vlogging" has surged in popularity. Content creators document themselves confronting street vendors over questionable hygiene or exposing illegal practices. While sometimes controversial, these videos serve as a form of crowd-sourced consumer protection and entertainment, blurring the lines between journalism and performance art.

Indonesians possess a high level of "kepo" (a term derived from the Hokkien dialect, meaning curious or nosy). This drives the popularity of vlogs and commentary videos. A significant portion of popular videos involves creators reacting to social issues, exposing scams, or reviewing street food.