Viu, in particular, has changed the game. By focusing on Korean dramas with high-quality Bahasa Indonesia subtitles, they trained Indonesians to watch serialized content on phones. Now, Viu Originals—such as Pretty Little Liars Indonesia or My Lecturer My Husband —are creating a hybrid culture: the dramatic flair of sinetron mixed with the production polish of Korean TV.
Indonesia is home to some of the world's most active social media users. This digital-first culture has birthed a massive creator economy Viu, in particular, has changed the game
As the world looks for the "Next K-Pop," it would be wise to watch Jakarta. Indonesia does not have one single exportable music group yet, but it doesn't need one. Its strength is its heterogeneity. It is a culture of a thousand islands, a thousand ghosts, and a thousand love stories. Indonesia is home to some of the world's
