Indians living abroad (NRIs) are a massive content hungry audience. They want content that teaches them how to explain Holi to their American-born kids, or how to cook a Kerala Sadya for Thanksgiving. This bridge content—maintaining identity while assimilating—is the most lucrative sub-niche of .
: This term is a colloquialism used to refer to people or things related to the Indian subcontinent, including India, Pakistan, Bangladesh, and Nepal. It signifies a cultural identity that is South Asian. desi couple mms viral verified