The publishing industry in 2024 confirmed that TikTok’s BookTok community is the single most powerful driver of sales.
Artificial Intelligence moved from a theoretical novelty to a core operational tool in 2024. Media companies are leveraging GenAI through two primary lenses:
: Surpassed television as the primary revenue generator, accounting for over 50% of total ad spends in major markets.
: While AI drives productivity, it remains a point of tension. Protecting intellectual property and ensuring content authenticity against deepfakes are top priorities for studios and publishers in 2024. Streaming Evolution: The Return of the Bundle 2024 Media and Entertainment Industry Outlook | Deloitte US