| Theme | Description | |-------|-------------| | | How specific brain circuits (Broca’s area, Wernicke’s area, the arcuate fasciculus, etc.) process spoken and written language, and how they interact with memory and emotion. | | Palabras y decisiones | Experiments showing how the framing of a question or the choice of words can bias decision‑making, both at the individual level (e.g., risk perception) and the collective level (e.g., political discourse). | | El efecto placebo y nocebo | The role of verbal suggestions in therapeutic contexts; how positive or negative phrasing can amplify or diminish treatment outcomes. | | Narrativas y construcción de identidad | How the stories we tell about ourselves shape self‑concept, motivation, and resilience. | | Comunicación persuasiva | Techniques derived from neuroscience for more effective teaching, leadership, marketing, and conflict resolution. | | Ejercicios prácticos | Short, evidence‑based “word‑games” to improve attention, emotional regulation, and interpersonal clarity. |

: We often respond to complex problems with limited information, forming quick (and often wrong) judgments about ourselves and others. These stories can become self-fulfilling prophecies, such as telling yourself "I'm bad at math".

Contraintuitivamente, el libro dedica un capítulo al poder de no hablar. En negociaciones, quien rompe el silencio primero pierde. Los repacks suelen incluir un "Decálogo del silencio estratégico" extraído de las conferencias de Sigman.

En " El poder de las palabras ", el neurocientífico Mariano Sigman

Introducción Mariano Sigman, neurocientífico y divulgador argentino, explora en El poder de las palabras cómo el lenguaje moldea la mente, las decisiones y las relaciones humanas. Aunque su obra completa está disponible en formato libro y conferencias, este post resume ideas clave, evalúa la disponibilidad en PDF y explica qué significa un “repack” para quien busca versiones digitales.