Globally, anime has exploded. Demon Slayer: Mugen Train became the highest-grossing film worldwide in 2020, beating out Hollywood blockbusters. However, the domestic market still drives the engine. Manga (serialized comics) are the "focus groups" for anime. A manga’s popularity in weekly publications like Weekly Shonen Jump determines whether it gets an anime adaptation—a filter that keeps the industry commercially viable but also formulaic.

The "cute" aesthetic seen in everything from street fashion to government mascots.

The music industry focuses heavily on "fandom" and live experiences.