“Soft holidays are for sleigh bells. Hardcore holidays are for battle cries.”
However, the rise of 24/7 entertainment content has also raised concerns about the impact on traditional media and the way we consume entertainment. With the ability to access content at any time, audiences may be more likely to engage in passive consumption, rather than actively seeking out new experiences. According to a report by the Pew Research Center, 61% of Americans aged 18-29 reported that they prefer to watch TV shows and movies on demand, rather than at a scheduled broadcast time (Pew Research Center, 2019). hardcoreholiday 24 12 29 amalia davis bts xxx i
This trend feeds on the "fear of missing out" (FOMO). Because much of the content is ephemeral—available only during the 24/12 window—it creates a massive spike in social media discourse, driving the keyword to the top of global trends every December. The Future: Beyond 24/12 “Soft holidays are for sleigh bells
