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, authored by Jens Müller and R. Roger Remington, is an expansive survey of the graphic design movement that redefined corporate identity between 1940 and 1980 . Published by Taschen , this 432-page catalog brings together approximately 6,000 trademarks . It serves as a visual record of how modernist principles—simplicity, geometry, and clarity—became the backbone of branding for everything from retail giants to airlines. The book is structured into three design-focused chapters: logo modernism jens muller pdf download