: The rise of OTT platforms has brought Malayalam's "realistic" and "experimental" content to a global audience, leading to unprecedented box office success, with the industry crossing the ₹1000 crore mark in 2024.
, which institutionalized a blend of situational comedy and relatable social struggle. It also saw the rise of superstars like , who achieved massive box-office milestones, including the first ₹100 crore film with Pulimurugan : The rise of OTT platforms has brought