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by Jeffrey M. Perloff and James A. Brander is a cornerstone text for students and professionals looking to bridge the gap between microeconomic theory and real-world business practice. By emphasizing a problem-based approach , the authors demonstrate how managers can use modern economic theories to solve complex issues encountered in the workplace. Core Themes and Strategic Applications , behavioral economics, and contract theory help you
. They use real-world data and "Mini-Cases" to show how economic principles actually impact business outcomes. Key features of the latest editions include: Step-by-Step Q&As: , behavioral economics, and contract theory help you