Kotler introduces (lifestyle, values) and behavioral (usage occasions, loyalty status) segmentation. The slides help you differentiate between segmenting and targeting.
For students, sites like or CourseHero often host user-uploaded study materials. You can often find chapter summaries or lecture slides uploaded by other students. While these are rarely the "official" Pearson slides, they are excellent for revision and exam prep. Kotler introduces (lifestyle
Below is a structured overview of the core text and key concepts you can use for your presentation. You can find ready-made slides for this edition on platforms like Slideshare or Scribd . values) and behavioral (usage occasions