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While Nu West doesn’t pay for endorsements, the shoes keep appearing on the right feet. Last month, paparazzi caught Bad Bunny leaving a studio session in NYC wearing a pair of the "Hot" colorway. Two weeks later, Hailey Bieber featured them in a "Get Ready With Me" TikTok, noting that the shoes "looked insane" when she stepped out of her car into the LA sun. The resale value immediately tripled.
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The standard Nu West Leda is a sleeper hit. The Hot edition, however, is a phenomenon. Here is why the market is currently on fire for this specific release: While Nu West doesn’t pay for endorsements, the