The conflict arises because wellness, despite its organic veneer, often smuggles in the very moral judgments Body Positivity seeks to exile. When a wellness influencer preaches that "sugar is poison" or that "sitting is the new smoking," they are not just giving advice; they are constructing a binary of pure versus impure bodies.

The body positivity movement aims to dismantle unrealistic beauty standards and promote self-acceptance. Body Positivity | Where We Stand on the Controversy - 8fit