: Engagement is being driven through carousels, live events, and "social search," where users treat platforms like TikTok as search engines. Niche Communities
As a Social Media Specialist at Aer Lingus, my days are filled with creative challenges and opportunities. I've worked on various campaigns, from promoting new routes and destinations to highlighting the airline's commitment to sustainability. I've also collaborated with the customer service team to respond to customer inquiries and provide support on social media. My colleagues are passionate, friendly, and always willing to lend a helping hand.