Pirelli Calendar 2010.pdf [portable]

For Pirelli, he chose a theme that was both simple and explosive: The entire calendar was shot over two weeks in Rio de Janeiro, São Paulo, and Porto Alegre.

Shot by Terry Richardson in Bahia, Brazil, the 2010 Pirelli Calendar ("Pure Eros") embraced a minimalist, "low-fi" aesthetic utilizing natural lighting and raw, high-contrast imagery. Featuring models like Miranda Kerr and Rosie Huntington-Whiteley, the 60x40 cm, non-commercial publication aimed to capture candid, provocative moments inspired by 60s and 70s art. Learn more at Pirelli Press Office . Pirelli Calendar 2010.pdf

The calendar draws inspiration from Brazilian mythology, particularly the legend of the (or Iara)—a beautiful mermaid-like figure from Amazonian folklore who lures men into the rivers. This mythical element is woven throughout the images, blending reality with fantasy. For Pirelli, he chose a theme that was

However, the calendar also invites scrutiny through a modern lens. Terry Richardson’s career was later marred by serious allegations of sexual misconduct, leading to his ostracization from the fashion industry. Consequently, viewing the 2010 calendar today requires a critical awareness of the power dynamics behind the lens. What was once celebrated as "liberating" and "playful" now raises questions about the male gaze and the vulnerability of the subjects involved. Learn more at Pirelli Press Office