Principles Of Marketing By Philip Kotler Ppt Chapter 1 - Link

Slide 4: Key Concepts

The most common mistake people make is thinking marketing is just advertising or sales. Kotler defines marketing as: principles of marketing by philip kotler ppt chapter 1

Marketing occurs when people decide to satisfy needs through an (the act of obtaining a desired object by offering something in return). Modern marketing focuses on building relationship marketing —long-term engagement, not one-time transactions. Slide 4: Key Concepts The most common mistake

Using tools like social media, mobile apps, and e-commerce to engage consumers everywhere. and e-commerce to engage consumers everywhere.