Values. New York Free |link| Press: Rokeach M. -1973-. The Nature Of Human

Milton Rokeach (1918–1988) sought to provide a unified, empirically testable theory of human values, differentiating them from attitudes, beliefs, and behaviors. Published in the aftermath of the 1960s social upheavals, the book aims to explain how values organize cognition, guide action, and underpin ideological conflicts. Rokeach bridges psychology, sociology, and philosophy, arguing that values are relatively few, centrally organized, and measurable.

Examples: A world at peace, family security, freedom, equality, wisdom, and happiness. Milton Rokeach (1918–1988) sought to provide a unified,

The "deep story" of Rokeach’s work is that our identities are not random collections of preferences, but are structured hierarchies. We do not simply "like" things; we are driven by a finite set of cognitive representations that guide all human behavior. empirically testable theory of human values