| Content Pillar | Count | Key Platform | Demographic Reach | |----------------|-------|--------------|--------------------| | Theatrical Blockbusters | 15 | Cinema / TV | Mass, Tier-2/3 cities | | OTT Originals | 10 | Netflix, Prime, Hotstar | Urban + Global Indian | | Music Videos | 5 | YouTube | Youth (18–30) | | Reality TV | 5 | Sony, Colors | Family audiences | | Digital IP | 5 | Instagram, YouTube, Spotify | Gen Z & Millennials |