Symbol By Angus Hyland And Steven Bateman Pdf May 2026

Hyland, Angus, and Steven Bateman. Symbol: The Reference Guide to Abstract and Figurative Trademarks. Laurence King Publishing, 2011 (reprint/mini ed. 2014). ISBN 9781856697279 / 9781780671840.

: Symbols are grouped into two primary sections: Symbol By Angus Hyland And Steven Bateman Pdf

The book is proudly Eurocentric. The symbols are overwhelmingly drawn from Western corporate identity (Pentagram, Wolff Olins, etc.). There’s a cursory nod to Eastern and Indigenous symbols, but you won't find a deep exploration of, say, Adinkra symbols from West Africa or Japanese kamon crests beyond a surface level. For a book about universal visual language, its dialect is distinctly London/New York. Hyland, Angus, and Steven Bateman

If you manage to get your hands on the PDF, what should you be looking for? Here are three core lessons from the book that explain why symbols work. The symbols are overwhelmingly drawn from Western corporate