Large-scale "item numbers" in films like Pushpa (translated for Tamil audiences) or Master show that these videos often garner more views than the official movie trailers. ⚓ Socio-Cultural Impact

In the 2000s, these roles moved from "villainous sidekicks" to standalone guest appearances by mainstream stars.

The term "Item Aunty" is often used with affection or humor in Tamil cinema fandom. Many of these actresses are also in family films – their item songs are just one part of their versatile career.

: A frequent performer in item numbers who famously shared screen space with comedian Goundamani

Short, punchy scenes where she delivers hyper-local Tamil slang with a heavy Madurai or North Chennai accent. Popular lines include: