| Setting | Recommendation | | :--- | :--- | | | Headlines: -1% to -3% (Tighten it slightly). Body Text: 0% (Leave standard). All-Caps: +5% to +10% (Always add space). | | Line Length | Keep body text between 50–75 characters per line for readability. | | Numbers | Lausanne has "Tabular Figures" (numbers that align vertically). Turn these ON for price lists, tables, or financial reports. Turn OFF for mixed text/numbers. |
The flow of water—a core theme often associated with TWK initiatives—mirrors the flow of text. Just as water finds the path of least resistance, well-set text guides the eye naturally from margin to margin. The rivers of white space that run vertically through justified text must be managed, much like irrigation, to prevent the eye from falling into gaps. The texture of the page—or the screen—must remain an even tone, a "crisp gray" that is neither too spotty nor too smudged. twk lausanne font
