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: Practices like Yoga , meditation , and Ayurveda are ancient gifts to the world that remain central to the Indian health and wellness lifestyle. Creating content around is an exercise in capturing
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| Trend | Impact | | :--- | :--- | | | Rise of dating apps in cities; however, "arranged marriage" remains the norm (over 90% of marriages). Live-in relationships are legally recognized but socially taboo in small towns. | | Mental Health | Once stigmatized ("pagal"), therapy and mental wellness apps are gaining traction among Gen Z urbanites. | | Sustainability | A return to traditional roots: Khadi (hand-spun cloth), millets (Shree Anna), and plastic-free living are becoming status symbols. | | Food Habits | Increase in protein consumption (eggs/chicken) and plant-based meat alternatives. Zomato/Swiggy culture has replaced home-cooked lunches for many office workers. |