In recent years, India has undergone significant modernization, with many urban Indians adopting Western lifestyles and values. However, traditional Indian culture and values continue to play a vital role in shaping the country's identity.

India is a land of festivals, and there are numerous celebrations throughout the year. Some of the most popular festivals include:

One of the most exciting shifts in Indian content is the rise of rural creators. Lifestyle content is no longer exclusive to South Bombay or South Delhi.